Impact of product price, offers and product display on consumer purchase decision of FMCG in Kathmandu Valley

Abstract

Generally buying decision of consumers has
been affected by psychological and environmental factors. This study investigates elements affecting consumer
purchase decision of FMCG in Kathmandu valley. To
evaluate link between dependent variable (consumer
purchasing decision) and the independent factors
(product price, offer, and display), the study used a descriptive cum analytical research methodology. Convenience sampling has been used to select the respondents
of the study.