Green Marketing

सार

Organizations are Perceive Environmental marketing as an Opportunity to achieve its objectives. Firms have realized that consumers prefer products that do not harm the natural environment and human health. Firms marketing such green products are preferred over the others along with develop a competitive advantage, simultaneously meeting their business objectives. Organizations believe they have a moral obligation to be more socially responsible. This is in keeping with the philosophy of CSR which has been successfully adopted by many business houses to improve their corporate image for examples APPLE ,PATAGONIA, STARBUCKS. etc This paper will attempt to introduction ,importance of the green marketing this concept which has developed particular importance in the modern marketing recently concerns have been expressed by manufactures and customers about the environmental impact of products. Indian marketers are also releasing the importance of green marketing concept.